A PROMISE FOR YOU

In past issues, we made "Promise" for your customers, to inspire them with the latest trends in bridal jewelry.

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A PROMISE FOR YOU #1
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In past issues, we made "Promise" for your customers, to inspire them with the latest trends in bridal jewelry. This "Promise" is for you, and for everyone who works behind the counter in your store.
In these challenging economic times, bridal is more important than ever. Because, good times and bad, love never fails. Couples will continue to need your help to find fitting symbols of their love, come what may. But the couples who walk in your door for bridal, whether browsing or buying, are also a vital link to your store's future. Each interaction is not only a potential sale, it's a potential customer relationship that can continue for decades, through anniversary gifts, birthdays, push presents, holidays, and perhaps even into the next generation.
To help you make the most of every bridal opportunity, this issue of "Promise" is our first retailer's guide to bridal. We hope this, too, is the beginning of a long relationship. As you might expect from Modern Jeweler, this guide includes all the latest bridal designs for you to share and trend tips from the designers of all the top brands she's asking for.
But it also has some great ideas to increase the chance that couples will choose to walk in your door in the first place. Nan Kochanski is an expert at getting on the radar of young people before they decide to get engaged. She shares some secrets in becoming their first choice in "Own the Engagement." And Mark Motes of Smyth Jewelers explains how an out-of-the-box-and-into-the-bar campaign made his store the place to get engaged in Baltimore. You may find your next customers in some unlikely places.
We promise you'll find it all quite engaging.
author: Cheryl Kremkow
Editor-in-Chief - Modern Jeweler




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