A Simple Sales Strategy

Has anyone ever said to you, "Your price is too high and I'd like a discount. " In this article I outline two approaches for responding to this comment.

A Simple Sales Strategy
First, giving discounts in the right way may well be the most appropriate thing to do. Conversely, giving a discount in the wrong way can not only lose you a sale but could lose you all possible future sales from a potential client. Read on to see what I mean.
Just suppose you say "yes" and immediately give a discount. What do you think this potential client now thinks?:
Approach Two
You agree to give a discount provided they give you something in return. In exchange for a discount you ask them to give you something which is important or of value to you. That's another win/win choice. For example, suppose you offer consulting at $200 an hour, and someone asks for a discount. You could say, "I am prepared to reduce my rate from $200 to $180 an hour if you agree to an initial 100 hours of consulting." The client will receive the discount and you have received a commitment for 100 hours. Another example is giving a discount based on the client buying from you by a certain date, which is an important date for you (e.g. tax year end). The important thing is to ensure that whatever you do, it is a win/win situation and that the person is perfectly clear as to why you are prepared to give the discount.
I was once involved in a very large sale worth several million dollars. As usual, I was asked for a sizeable discount. I agreed to the discount provided the client made a commitment to purchase some other services at the same time (which they needed). As a result of being asked for a discount and the way I packaged my response, I ended up with a much bigger sale, double in fact!
I hope you're starting to see that when people ask for a discount, it creates a great opportunity for you.
(c) Tessa Stowe, Sales Conversation, 2005 You are welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end).
About the Author:


Tessa Stowe helps Coaches and Consultants stop struggling to sell, and instead attract clients like magic! Her FREE e-course tells you how: "Attract More Clients Naturally: 10 Simple Strategies That Work ... Even If You Hate Selling!" Sign up now at http://www.attractmoreclientsnaturally.com.


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