At the counter, where does 'green' come in?

In response to the "green" question; it hasn't really been an issue.

At the counter, where does 'green' come in?
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The word "green" has taken on a life of its own and it's never been more important to the construction industry. How does the quest for low VOC "green" adhesives, sealants or other "green" products impact day-to-day counter sales? Or hasn't the "green" push found its way into the showroom yet?
In response to the "green" question; it hasn't really been an issue. Most of the guys I see at the counter on a day-to-day basis aren't really even educated about their "green" options. Quite frankly, most don't care about the matter just yet. It seems it is more of a concern with engineers and designers. I anticipate, though, that the "green" interest will trickle down, so we as suppliers need to be educated and prepared with options.
As a Counter Pro, what is the best advice you've ever gotten to help make you better, more successful and more professional? Where did it come from? Why did it make a difference?
Some of the best "advice" I receive as a Counter Pro isn't really advice at all; it comes from watching other "Counter Pros" deal with their customers. Whenever I'm in an establishment (a restaurant, a hardware store, a grocery store or some place like that) I watch the employees interact with customers. Then, most importantly, I watch for the customer's reaction to the service, or lack thereof. If you watch long enough you will see most people share the same basic needs. Just consider what you would expect when dealing with a professional. We look for them to be courteous, knowledgeable, in tune to our specific need and friendly. All that is necessary then, is to keep those needs in mind when dealing with your customers. It makes a world of difference.
EDITOR'S NOTE: We know the Counter Pros who read Construction Distribution have a lot of great ideas and good advice to share with their peers. And, while many of you may think you're not doing anything special, people doing the same job halfway across the country might slap their forehead with a "wow," when they hear how you deal with difficult customers, sell additional accessories or prepare timely counter and showroom displays. So, we're inviting all counter pros to share their best business practices, their worst customer encounters or ask a question or two they would like their peers to answer. Please send your ideas, customer encounter stories or questions to: butch.horn@cygnusb2b.com — give your email the title of Counter Pros — and we'll get in touch so Construction Distribution can share your insights in print and on its website: www.constructiondist.com.
author: Andy Henderson
Dynamic Sales Co., Inc.
St. Louis, MO




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