Business Marketing Association Colorado

Here you will find a list of events sponsored by the Business Marketing Association Colorado

Business Marketing Association Colorado
A CASE STUDY: REBRANDING SOURCEGAS
Presented by Jerry Sexton, PGM Integrated
DATE: Thursday, January 31
TIME: 7:30 a.m. - 9:00 a.m.
Have you ever been tasked with leading the rebranding of a company? While it can be daunting, this program will walk you through the steps taken when PGM led the rebranding initiatives for a new gas utility company called SourceGas, formed when the retail division of Kinder Morgan was acquired by General Electric and other investment firms. Learn about the various components of rebranding, including logo development, web site creation, internal communications, signage and advertising requirements, and more. Through the presentation of this case study, you'll learn how to roll out a new identity - complete with timelines and strategies - in as little as five months.

BOEING AEROSPACE'S B2B MARKETING APPROACH TO GOVERNMENT CUSTOMERS
David Spong, former president, Boeing Aerospace Support for Boeing Integrated Defense Systems
DATE: Wed, Feb 13, 2008
LOCATION: Renaissance Denver Hotel, 5:30 pm drinks & networking, 6:30 pm dinner & keynote. Details: www.bmacolorado.org
Imagine that you are tasked with the challenge of doubling the business of a 13000 person, $3B revenue organization in 5 years whose customers are the world's military, including one of the largest, worldwide, most diverse organizations with thousands of divisions and hundreds of thousands employees all with varying degrees of influence over your sales -- the US Government.
Learn how Boeing Aerospace applied a Systems Approach to Customer Satisfaction for their government customers to:
·understand their enduring needs,
·provide value-added solutions to meet their requirements,
·the art of using current and emerging technologies,
·all to improve the capabilities of existing products and deliver new solutions.
If your company or clients are selling to government, don't miss the opportunity to hear about this best-in-class approach.

FOUR STEPS TO SUCCESSFUL REFERRAL GENERATION
Presented by Steve Parry,
Sales Productivity Consultants, Inc.
DATE: February 28, 2008
TIME: 7:30 a.m. - 9:00 a.m.
Smart salespeople know that referrals are the key to successful selling. Marketers can gain tremendous value from instituting a "referral mind set" in their daily activities. Join us for this informative roundtable as we explore the four steps to successful referral generation:
·Explore how a referral hierarchy is organized
·Discover what makes a good referral candidate
·Find out how to ask an existing client for a referral
·Learn how to set up a referral mind set early in the sales call
Don't miss this educational roundtable that you can put into practice immediately.


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