CRM And Customer Life Cycle

There are three phases for CRM: Customer Acquisition, Customer Relationship Enhancements and Customer Retention. To learn more about each of these phases, read the following article.

CRM And Customer Life Cycle
The life cycle of CRM consists of three phases - customer acquisition, customer relationship enhancements and customer retention. CRM software streamlines CRM activities at each phase of customer relationship management.
Customer Acquisition
Contact management module and direct marketing module of CRM allow companies to effectively promote and market their products and services to prospects. Those modules help speed up the acquiring processes and reduce the cost of acquiring new customers.
Customer Relationship Enhancements
CRM helps companies better understand existing customers' needs and behaviors and enhance the profitability from existing customers by cross-selling. They can customize their products and services to individual customers' needs and preferences.
Customer Retention
Customer service module of CRM system gives the organizations the edge in customer support ( http://www.sysoptima.com/crm/call_center_management_software.php ). They can increase customer satisfaction while reducing the cost of support. Customer retention is critical to the overall profitability of an organization. A customer you spend hundreds of dollars and months to acquire may leave you in seconds as a result of poor customer services.
Copyright @2005, Bruce Zhang
About the Author:


Bruce Zhang has over 10 years experiences in developing and implementing ecommerce and ebusiness systems in various industries. He has created a news aggregator http://www.sysoptima.com/newsbot/crm.php that automatically extracts CRM news and new articles from over 50 sources daily to help corporate executives, IT professionals and consultants to keep up with the latest development in enterprise software market. The website offers a knowledge base http://www.sysoptima.com/crm/ for understanding CRM software from a systems perspective.


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