Completing the Circle

WITH INSIDE-OUT DIAMOND HOOPS THE CURRENT KEY ITEM, THE QUESTION OF WHAT CLASP BEST FASTENS THESE POPULAR EARRINGS IS MORE IMPORTANT THAN EVER.

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WITH INSIDE-OUT DIAMOND HOOPS THE CURRENT KEY ITEM, THE QUESTION OF WHAT CLASP BEST FASTENS THESE POPULAR EARRINGS IS MORE IMPORTANT THAN EVER. EVER HAD A CUSTOMER WHO LOST A HOOP THAT CAUGHT ON A SCARF OR COLLAR? WITH THE WEIGHT OF LARGE HOOPS, CONVENTIONAL POST BACKS OFTEN LOOSEN OVER TIME. AND FLEXIBLE ETERNITY HOOP CLOSURES CAN BEND OUT OF SHAPE. NOW GABRIEL & CO. HAS A NEW SOLUTION: A HINGED POST WITH A SCREW BACK THAT CLOSES SECURELY. "THE IDEA CAME FROM OUR RETAILERS," SAYS DOMINICK GABRIEL. "THEY WERE COMPLAINING THAT EXPENSIVE HOOPS CAN FALL OFF. WE HAVE HUNDREDS OF HOOP STYLES SO WE TRIED ALL THE CLOSURES AVAILABLE. WE WEREN'T HAPPY WITH ANY OF THEM, SO WE WORKED TO DEVELOP A NEW SOLUTION." THE COMPANY IS OFFERING A NEW PATENT-PENDING HOOP BACK IN SIX DIFFERENT SIZES FROM 20 TO 70MM. "IT'S A CLEAR WAY FOR THE INDEPENDENT RETAILER TO DIFFERENTIATE FROM ALL THE OTHER HOOPS OUT THERE," GABRIEL SAYS. "IT GIVES CUSTOMERS PEACE OF MIND. IF THEY HAVE A $3,000 HOOP, THEY KNOW THEY'RE NOT GOING TO LOSE IT. IT'S SAFE. IT'S THE VOLVO OF HOOPS."
author: CHERYL KREMKOW




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