EBook Marketing
Most people create Internet marketing ebooks in the following way: they read some low quality articles, scan some forum posts, and then summarize the various conjectures and unverified information in the form of a bad ebook.
EBook Marketing #1
Making an Internet marketing ebook doesn t have to be a painstaking, laborious, annoying task; however, it is far more important to understand that it shouldn t be as easy as most people treat it, either. Most people create Internet marketing ebooks in the following way: they read some low quality articles, scan some forum posts, and then summarize the various conjectures and unverified information in the form of a bad ebook.
Next, they get started on a salespage that is brimming over with trickery and falsehoods. If they don t outright fabricate screenshots and testimonials, they find other, more subtle ways to do the exact same things. They ll accept bogus testimonials from people who want backlinks and flat out lie about the amount of money people can make performing some task. Usually, they ll extrapolate small earnings to massive earnings – even if they ve never been able to take that process and work it through to the suggested possibilities.
You ve seen this all before. You know the tricks. And you ve been told to do the same thing. You ve been told that the only way to make money with ebooks is to churn them out quickly; and spam market them in any venue you can find. Of course, everyone saying this will try to be more subtle; however, the prescriptions they give you more or less amount to the same thing.
However, this should come as no surprise, but all of this spamming, lying, and plagiarism doesn t usually generate any money for the average person. Why not? Strangely enough, people generally tend to buy products that are known to be good (i.e. that they ve heard about word of mouth), have a buzz, look credible – and that they have an actual purpose for. Low quality, dime a dozen ebooks generally do not fall on this list.
Instead of doing all of this, start by figuring out a good topic you can cover in an ebook. Think of something that you and everyone else really need to understand better in order to be successful (or more successful) as an Internet marketer. Take joint ventures, for instance. If you were able to find 4 5 strong joint venture partners for each product you launched, you d have no problem selling them.
Next, get to work on your project. Using the joint venture idea, you could create a product that is titled how I secured 5 top joint venture partners for a book that didn t exist yet. You could then go on to actually find those partners, explain the project – and then, once you were finished – create the book based on your joint venture partner finding efforts. You could explain how you tracked down your partners and how you convinced them to partner with you. Once you ve finished creating the document, simply turn it into a PDF file. Open Office is an excellent free way to instantly turn any document into a PDF file.
Next, you will have to create a strong, compelling salespage for your ebook. This is another project in itself. Once you ve completed your salespage, you will want to search around for a good place to sell. If you want to use affiliates, you should also start an account with Clickbank. You ll have to pay an initial $50 fee, but from there on, you (and your affiliates) will be able to use their link creation and payment services – and that will help you to save a considerable amount of time.
Of course, you can always forego the Clickbank route and simply sell your products through PayPal. This will allow you to receive payment instantaneously and transfer it to your bank account in 3 4 business days. Once you ve setup the salespage and the checkout button, you can start selling at places such as the WSO forum at Warrior Forum. But no matter what you decide is best, you should always try to work on a long term – rather than short term – strategy. Don t spam. Don t ignore rules. And, most importantly, don t create low quality products.
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