Guide to Trade Show Promotional Items

Trade shows are your best opportunity to meet face to face with your industry - your prospects, customers and competition.

Guide to Trade Show Promotional Items
Trade shows are your best opportunity to meet face to face with your industry - your prospects, customers and competition. Although they are costly, you can make sure they pay off with the right combination of promotional products and logo apparel. While everyone is familiar with trade show giveaways, we've worked with thousands of trade show exhibitors and our proven strategy goes beyond the simple giveaway item. When Conventions.net works on your trade show promotion, we think BIG: Bait, Image and Gifts:

Bait: At trade shows, time is limited and you're competing for people's attention. A great tool for driving traffic to your booth is what we call "bait" - inexpensive branded giveaways. The right bait will create a commotion around your booth, and get everyone at the show talking about you. Bait can bring crowds to less than ideal booth locations and ensure passing traffic steps into your booth.

Image: You've paid for the chance to meet face to face with your industry, so project the best image possible. The right logo appparel reinforces your brand, underscores your professionalism and helps interested prospects identify your staff. From polo shirts to button-downs, we can make sure your team looks great and feels comfortable. With minimums as low as twelve pieces, there's no excuse not to.

Gifts: Use gifts to make sure the prospects you meet remember you after the show. Having a higher value gift for qualified prospects sets the stage for your post-show follow-up. These also make a great "thank you" gift for existing customers. Some companies also use these more desirable items as incentives to attend product presentations or schedule a sales visit.

For more information, go to Conventions.net.


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