a new Gold palette

FIRST CONSUMERS DEVELOPED A TASTE FOR CHOCOLATE GOLD.

Drowning in Debt? Call 800-961-2373

a new Gold palette #1
provided by: 


FIRST CONSUMERS DEVELOPED A TASTE FOR CHOCOLATE GOLD. NOW THEY'LL HAVE A CHOICE OF EVEN MORE FLAVORS. ITALIAN CHAIN GIANT SILMAR HAS CREATED A NEW PALETTE OF EIGHT GOLD COLORS, AVAILABLE IN BASIC CHAIN, DIAMOND CUT CHAIN, STRIKING MULTICOLOR BRAIDS AND LINKS, AND FASHION ITEMS. THREE ARE THE COLORS OF GOLD YOU ALREADY KNOW: YELLOW, WHITE, AND ROSE. NOW THEY ARE JOINED BY NEW SHADES OF BROWN, AMBER, GRAY, BLACK, AND GREEN. SOME COLORS ARE CREATED BY ALLOYS AND OTHERS BY GALVANIZATION. THE IMPACT OF THE COLOR IS PARTICULARLY PRONOUNCED WHEN SEVERAL COLORS ARE USED SIDE BY SIDE. "THAT'S WHY WE DEVELOPED A DISPLAY TO SHOW ALL THE COLORS," SAYS TOMASO NERI OF SILMAR. "THE CONCEPT IS MUCH STRONGER WHEN THE CONSUMER SEES THEM TOGETHER." LESLIE'S WILL MARKET THE BROWN COLOR AS "CHOCOLATE ORO" IN THE U.S., ADDING OTHER COLORS IF THERE IS DEMAND. "IT'S BEEN WELL RECEIVED," SAYS JUDY BAN OF LESLIE'S. "WHAT CUSTOMERS LIKE MOST IS WHEN THERE IS STRONG CONTRAST BETWEEN THE YELLOW AND CHOCOLATE." GOLD'S RAINBOW MAY SOON BE EVEN MORE INSPIRING: NERI SAYS THAT TWO MORE COLORS ARE IN DEVELOPMENT.
author: BY CHERYL KREMKOW, EDITOR-IN-CHIEF, AND MATTHEW KRAMER, MANAGING EDITOR - Modern Jeweler




Local Articles
Fashion
Home